Lisa’s path & story
After quitting tech to reconnect with why I got into designing for the human experience in the first place, I founded Path & Story as a way to share truly seeing San Francisco–in all its raw forms–with others. The media has told a story about San Francisco–I want to tell mine.
My first career was as a design leader with a background in architecture, urban planning, and design with side roles in public service (I was an elected official!), advocacy, and dry humor. San Francisco has a lot of history and unique sides–so do I.
Explore. Always.
I’ve been exploring San Francisco by foot and public transit for more than a decade. I’m famous for being able to name a happy hour in every neighborhood by vibe and drink option and knowing the exact SF transit line that will get you there. I’ve run every neighborhood (you have to in a 7x7 city when marathon training!), and discovered a million gems along the way.
I’ve been traveling the world since my parents could no longer stop me – 40+ countries so far – from sipping wine in Slovenia to surfing down a volcano in Nicaragua to taking in the best of Italy’s art. I have few photos from these travels; my goal is always to be in the moment. It’s the experiences that we take with us, not the souvenirs.
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