Truly be in
San Francisco, don’t just visit.

A truly local experience —

Small-group walking and hiking tours and custom itineraries that capture the authentic San Francisco experience – with a bit of humor.

Golden Gate Bridge in San Francisco during sunrise or sunset with orange hues on the structure, spanning over the water with a small building and parking lot in the foreground.
A mural of a cartoon cat wearing a cape, holding a butterfly on its paw, with a speech bubble that reads 'You made me!' painted on a beige brick wall.

Curated tours —

Walking and hiking tours filled with honest, insider insight, epic views, and locals-only destinations.

See all tours

Iconic San Francisco Tour

World events, natural disasters, and policy shaped SF’s urban landscape. This walking tour is part city, part nature, all epic views, and full of things no one else will talk about.

Get details on Iconic San Francisco Tour

Panoramic view of San Francisco Chinatown.

Rebellious SF Tour

Hear stories of rebellion, free-lovism, and counter-culture walking two of San Francisco’s oldest and most culture-rich areas – North Beach and Chinatown.

Get details on Rebellious SF Tour

Group of six people and two dogs sitting and standing on yellow furniture in a park, with trees and cars in the background.

San Francisco, your way —

Custom guided tours or travel itineraries for a more personalized San Francisco experience can help you get exactly what you want out of your stay. Path & Story can create something catered to your ideal vibe. This option is perfect for those who don’t have time to do all the research but still want a unique experience or those who just want a local perspective.

Custom experiences

Learn more about custom options

Our path
& story

After leaving a successful tech career to reconnect with why I got into designing for the human experience in the first place, I founded Path & Story as a way to share truly seeing San Francisco in all its raw forms with others.

Colorful mosaic of fish, seashells, and marine life on outdoor staircase steps.
A scenic view of a garden with a pathway, various plants, and trees, with the Golden Gate Bridge and hills in the background under a partly cloudy sky.
A woman with red hair, wearing sunglasses, a brown sleeveless top with white polka dots, and a black watch, standing near a railing by a body of water with the Statue of Liberty in the distance, under partly cloudy skies.

Lisa, your guide

Lisa has been exploring San Francisco by foot and public transit for more than a decade and traveling the world since her parents could no longer stop her. She’s been to 40+ countries – from sipping wine in Slovenia to surfing down a volcano in Nicaragua to taking in the best of Italy’s art.

Learn more about Lisa

San Francisco – where everyone can come as they are.

The real San Francisco —

Get authentic neighborhood guides and honest insight into the best of San Francisco.

Read more

SF Experience

SF Experience

Neighborhoods

View of the Golden Gate Bridge in San Francisco, California, with buildings, greenery, and a fence in the foreground during sunset.
A coastal scene with purple flowering bushes in the foreground, a white house with a red roof on stilts near the water, and hills in the distance under a cloudy sky.
The Grace Cathedral, a large Gothic-style church with tall towers and stained glass rose window, has front steps painted with rainbow stripes for Pride Month, with cars parked in front.
A forested hillside with tall trees in the background and dense bushes and shrubs in the foreground.