Truly be in
San Francisco, don’t just visit.
A truly local experience —
Small-group urban hiking and running tours or custom itineraries that capture the authentic San Francisco experience – with a bit of humor.
The Tours —
Urban hiking tours and run-buddy routes each with epic views and unique destinations.

Our path
& story
After quitting tech to reconnect with why I got into designing for the human experience in the first place, I founded Path & Story as a way to share truly seeing San Francisco in all its raw forms with others.
I’m new to offering tours professionally, though I’ve been guiding friends around these city streets for a decade.
Lisa, your guide
Lisa has been exploring San Francisco by foot and public transit for more than a decade and traveling the world since her parents could no longer stop her. She’s been to 40+ countries – from sipping wine in Slovenia to surfing down a volcano in Nicaragua to taking in the best of Italy’s art.
Custom Trip Planning
San Francisco, your way —
Custom itineraries or tours for a more personalized San Francisco experience can help you get exactly what you want out of your stay. Path & Story can create something catered to your ideal vibe. This option is perfect for those who don’t have time to do all the research but still want a unique experience or those who just want a local perspective.
San Francisco – where everyone can come as they are.
The real San Francisco —
Get authentic neighborhood guides and honest insight into the best of San Francisco.
SF Experience
SF Experience
Neighborhoods


